WU-I18N-001B/C implementation skill

Read:

specs/WU-I18N-001B-urdu-seo-hreflang-sitemaps.md
specs/WU-I18N-001C-phase1-urdu-content-qa-measurement.md
parent specs/WU-I18N-001-crawlable-urdu-locale.md
specs/WU-GROWTH-001-search-adsense-growth-system.md
seo.config.js
locale registry/catalogue created by Slice A
scripts/generate-seo-files.js
scripts/check-seo.js
scripts/sync-static-search-metadata.js
docs/WU-PUBLIC-PAGE-REGISTRY.csv

Do not use this skill until Slice A route/asset/generation gates are green.

Mission

Turn the generated Urdu pages into correct search documents and credible Urdu product experiences.

The release unit is eight Phase 1 routes, not the full site.

SEO invariants

For each pair:

English canonical = English URL
Urdu canonical    = Urdu URL
hreflang en       = English URL
hreflang ur       = Urdu URL
x-default         = English URL

All alternates are reciprocal in initial source HTML.

Never canonicalize Urdu back to English.

Metadata workflow

For each Phase 1 route:

inspect current English search owner and intent;
write natural Urdu title;
write concise Urdu description;
write/confirm Urdu H1 and lede;
record metadata in the shared locale registry;
regenerate HTML;
validate source, not only hydrated DOM.

Do not mechanically translate the English title word-for-word.

Do not introduce new keyword ownership that conflicts with established English pages.

Natural Urdu rule

Primary UI/search copy should describe the task simply.

Prefer:

انگریزی حروف میں اردو لکھیں
آن لائن اردو لکھیں
اردو کی بورڈ
بولیں اور اردو میں لکھیں
تصویر پر اردو لکھیں

Avoid technical jargon as headline copy when a normal phrase exists.

Do not keyword-stuff the Urdu query watchlist.

Sitemap rule

Generate locale sitemap data from registries.

Never manually add /urdu/ URLs to XML without generator coverage.

Expected Phase 1 Urdu indexable set: eight URLs.

No account, feedback, search, public UGC share or other noindex utility route enters the Urdu sitemap.

Schema rule

Keep the underlying schema type.

For Urdu versions ensure:

canonical URL is Urdu;
human-readable name/headline/description matches visible Urdu page;
inLanguage: ur where valid;
FAQ schema contains only questions/answers visible on that Urdu page;
publisher identity stays the same Write Urdu entity.

English protection rule

Do not rewrite proven English search metadata while implementing Urdu alternates.

The homepage English title/description experiment is protected.

English pages may gain reciprocal hreflang only.

Content completeness workflow

For each of the eight pages create a route checklist covering:

metadata
H1/lede
primary CTA/actions
help/instructions
error/loading/empty states
navigation/footer
next steps
aria labels
mixed-language fragments

Do not mark a route complete if only metadata/hero is Urdu and the primary task remains critically English-only.

RTL QA rule

Test desktop + Pixel 5/mobile.

Fix layout with logical CSS where practical rather than creating a large .locale-urdu override layer.

Check:

action order;
icon spacing;
menus/dropdowns;
tables;
cards;
form labels;
modals/toasts;
focus order;
mixed English tokens like PDF/QR/WhatsApp;
ad boundaries.

Product behavior rule

Localization cannot change functional contracts.

Retest:

homepage typing/transliteration wiring;
Keyboard direct input;
Editor controls/export entry points;
Voice support/permission/error flow;
Alphabet → Keyboard journey;
Photo Guide → Card Studio journey;
locale counterpart switching.

Never translate user text/template content.

AdSense rule

Use normalized product path/page type.

Urdu locale does not receive extra ad units.

Verify:

Write pages -> workspace protection preserved
Learn pages -> existing Learn placement rules
Create pages -> Create protected areas preserved

Measurement rule

Reuse existing telemetry and WU-GROWTH-001.

If locale is added to events, use bounded enum only:

en
ur

Never send typed Urdu, transcript, draft or filename content.

After production, record the manual Search Console tasks still needed.

Do not fabricate indexing/revenue results in implementation notes.

Tests to add/extend

SEO static tests

Validate:

exact self canonical;
en, ur, x-default links;
reciprocity;
lang=ur dir=rtl;
localized title/description/H1;
OG URL/title/description;
schema URL/language;
sitemap membership;
no accidental noindex;
English owner unchanged.

Browser tests

Representative flows:

/urdu/ -> writer works
/urdu/urdu-keyboard -> keyboard action works
/urdu/tools/urdu-voice-typing -> status/error UI is Urdu
/urdu/urdu-alphabet -> /urdu/urdu-keyboard
/urdu/how-to-write-urdu-on-photo -> /urdu/urdu-card-studio
Urdu page -> exact English counterpart

Release verification

Run:

npm run locale:generate
npm run locale:check
npm run seo:generate
npm run seo:check
npm run governance:check
npm test
npm run test:browser

Then perform/record production checks for all eight routes.

Search launch tasks to report, not fake

Once deployed:

submit/refresh sitemap(s);
URL Inspect /urdu/ and representative nested pages;
verify Google-selected canonical;
request indexing for the Phase 1 set in a measured way;
monitor Search Console filtered by /urdu/;
capture emerging Urdu-script queries;
compare English owner performance for cannibalization/regression;
capture AdSense/page-group contribution when enough data exists.

These are external/manual observations. Code completion does not imply Google indexing.

Stop conditions

Do not expand beyond Phase 1 if:

English/Urdu canonical pairs are wrong;
hreflang reciprocity fails;
generated body copy is substantially English;
Urdu route breaks a primary action;
route prefix causes product or ad classification errors;
English ranking-owner metadata is being rewritten without evidence;
implementation proposes thin Urdu pages merely to increase URL count.

Completion

Update spec checklists only with actual evidence.

Mark Phase 1 complete only after production smoke plus technical search launch gates are done. Leave full-corpus Phase 2 as follow-up until explicitly started.

wu-urdu-locale-seo-launch

Files1

SKILL.md.claude/skills/wu-urdu-locale-seo-launch/SKILL.md