Social Campaign

Workflow

1. Read ../../references/SOCIAL_CAMPAIGN.md, film/trailer release facts, audience intent, canon, and approved marketing assets.
2. Write 06_release/social/campaign.json with a CAMP-### ID.
3. Write 06_release/social/deliverables.jsonl with stable SOC-### IDs.
4. Cover requested video, still, key-art, thumbnail, caption, and copy formats.
5. Create 06_release/social/calendar.csv. Use relative launch phases when exact dates are unknown.
6. Record verified release facts separately from unresolved facts.
7. Never invent ratings, awards, quotes, availability, cast credits, links, or dates.
8. Validate the campaign with scripts/promo_validate.py.

Done

The campaign has a traceable deliverable matrix and no marketing claim depends on an invented fact.

Brand and repurposing state

For multi-asset campaigns, run campaign-brand before copy production and content-repurpose when one approved source is adapted into multiple destinations. CONTENT-### lineage records must preserve source IDs, transformation purpose, claim IDs, spoiler constraints, and destination. Use design-system for coordinated campaign visuals.