social-copy

Write coordinated campaign captions, hooks, calls to action, accessibility text, hashtags, keywords, and platform variants using verified release facts and an explicit no-invented-claims rule.

SKILL.md

GitHub

Social Copy

Workflow

  1. Read the campaign brief, one or more SOC-### deliverables, verified release facts, tone rules, spoiler policy, and the actual media being promoted.
  2. Write 06_release/social/copy.jsonl using stable COPY-### IDs.
  3. Separate hook, body, CTA, accessibility description, hashtags, and keywords.
  4. Cite or list the verified project facts used by each copy record.
  5. Omit unresolved release dates, URLs, ratings, awards, review quotes, and availability claims.
  6. Avoid repeating identical copy across every platform when placement context differs.

Done

Each deliverable that needs text has destination-appropriate copy grounded only in verified project information.

Brand and evidence controls

When present, read 06_release/social/brand_voice.json before drafting. Record factual public claims with CLAIM-### references and validate them through campaign_content.py. Record each transformed public content item in content_lineage.jsonl so repurposing does not silently change facts, spoilers, or campaign promises.