To Posts

Write social posts that fit their channel and serve the campaign's key messages.

1. Read the campaign plan: the key messages, the voice brief, and the cadence. Every post must serve a key message.
2. For each channel, write posts in the native format. X is short and punchy with hashtags. LinkedIn is professional and narrative. Instagram is visual-first with a caption and hashtags.
3. Fit each channel's specs. Check the platform specs for the character limit and, when the post carries an image, its dimensions. Write the hook inside the visible window — truncation cuts posts where readers decide. A post that exceeds its limit is not a post.
4. Vary the angle. Each post should approach the key message from a different angle — a benefit, a proof, a question, a story. Do not repeat the same post with different words.
5. End each post with a clear call to action that matches the campaign goal.

A post that could be posted on any channel is a post for none. If a post does not fit its channel, rewrite it.

Record this output in docs/plans/ using the doc system.