Strategy

Define the brand strategy for "$ARGUMENTS". Synthesize discovery findings into a clear positioning, values, personality, and differentiation framework.

See also /marketing:product-marketing-context for the product positioning, messaging framework and go-to-market context built on this brand platform.

Arguments. $ARGUMENTS may contain the project name and optional flags. Take the first token as <project> and treat --skip-checks as a flag; never include flags in file paths. All paths below use <project>. If --skip-checks is present, skip the prerequisite check and, before writing any artifact, append one line to .metapowers/branding/<project>/skip-log.md: - <ISO timestamp> — <skill name> skipped prerequisite check for <artifact file> — reason: <reason or "none given">.

Prerequisites

Read .metapowers/branding/<project>/01-discover.md. If this file does not exist, tell the user:

Phase 1 (Discover) has not been completed for "<project>". Run /branding:discover <project> first, or use --skip-checks to bypass.

Process

1. Read context files:

   • Read .metapowers/branding/<project>/01-discover.md for research findings
   • Read ${CLAUDE_PLUGIN_ROOT}/shared/brand-platform-template.md for output structure
   • Read ${CLAUDE_PLUGIN_ROOT}/shared/brand-prism-guide.md for the six brand facets

2. Define brand purpose, vision, and mission:

   • Purpose: why does this brand exist?
   • Vision: where is the brand going?
   • Mission: what does it do, for whom, and how?

3. Define brand values:

   • 3-5 core values that guide all brand decisions
   • For each value: description and how it manifests in behavior

4. Craft positioning statement:

   • For [target audience] who [need], [brand] is the [category] that [benefit] because [reason]

5. Define brand personality:

   • 3-5 personality traits (e.g., bold, approachable, expert, playful)
   • For each trait: how it influences communication

6. Map competitive differentiation:

   • What sets this brand apart from each key competitor?
   • The unique value proposition

7. Write the artifact to .metapowers/branding/<project>/02-strategy.md following the brand platform template.

Output

The brand strategy written to .metapowers/branding/<project>/02-strategy.md. Present a summary to the user highlighting:

• The positioning statement
• Core values
• Key personality traits
• Primary differentiator