SEO / LLMEO

Search-engine optimization plus LLM engine optimization for BroomVA content.

Capabilities

Area	What it does
Traditional SEO	Meta tags, Open Graph, canonical URLs, sitemap, robots.txt, structured data (JSON-LD)
Core Web Vitals	LCP, CLS, INP guidance based on page structure
LLMEO	llms.txt generation, semantic heading hierarchy, FAQ schema, citation-friendly paragraphs
Content audit	Readability score, keyword density, internal/external link ratio
Rewrite suggestions	Actionable diffs to improve both SEO and LLMEO signals

Commands

audit <url-or-path>

Run a full SEO + LLMEO audit on a page. Returns a scored checklist with fix suggestions.

llms-txt <site-root>

Generate or update an llms.txt file for the site, following the emerging standard for LLM-friendly site descriptions.

meta <url-or-path>

Generate optimal meta tags (title, description, OG, Twitter card) for a page.

structured-data <url-or-path>

Generate JSON-LD structured data (Article, FAQ, HowTo, etc.) for a page.

Audit Checklist

Traditional SEO Signals

• Title tag present, 50-60 characters, includes primary keyword
• Meta description present, 150-160 characters, includes CTA
• Canonical URL set correctly
• Open Graph tags complete (og:title, og:description, og:image, og:url)
• Twitter Card tags present (twitter:card, twitter:title, twitter:description, twitter:image)
• H1 tag present, unique per page, includes primary keyword
• Heading hierarchy valid (no skipped levels)
• Internal links present (minimum 3 per page)
• Images have alt text
• Structured data valid (JSON-LD, no errors in schema.org validator)
• robots.txt allows crawling
• sitemap.xml present and valid

LLMEO Signals

• llms.txt present at site root
• Semantic heading hierarchy (H1 > H2 > H3, logically nested)
• FAQ schema present where appropriate
• Citation-friendly paragraphs (clear topic sentences, factual claims with sources)
• Content chunked into digestible sections (300-500 words per section)
• Key definitions and concepts clearly stated (not buried in prose)
• Tables used for structured comparisons
• Code blocks properly labeled with language

Core Web Vitals Guidance

Metric	Good	Needs Improvement	Poor
LCP	< 2.5s	2.5s - 4.0s	> 4.0s
CLS	< 0.1	0.1 - 0.25	> 0.25
INP	< 200ms	200ms - 500ms	> 500ms

llms.txt Specification

The llms.txt file lives at the site root and describes the site for LLM crawlers:

# Site Name

> Brief description of what this site is about.

## Docs

- [Page Title](url): Description of what this page covers
- [Another Page](url): Description

## API

- [Endpoint docs](url): API reference description

## Optional

- [Less important page](url): Description

Integration

Works with:

• content-creation — apply SEO/LLMEO checks before publishing
• arcan-glass — ensure design system pages have proper meta
• broomva.tech — site-wide audit and llms.txt management
• brand-icons — ensures OG/Twitter meta tags reference correct image assets