Total Audio Promo Outreach

Cold and warm outreach for Total Audio Promo pack (£59 for 2026, one-shot radio/playlist/blog pack).

Brand

Total Audio Promo — never "Platform", never "TAP Platform". The product is the pack.

Sending address

info@totalaudiopromo.com — never promo@

ICP (2026 pack focus)

Artists who already paid four figures for PR, radio, or plugging:

• Hired a plugger (£1k–5k) in the last 2 years
• Paid for Submithub premium campaigns
• Worked with a PR agency (Plus, Liberty, Focus)

Retired ICP: PR agencies. Do not pitch agencies in 2026.

Excludes (do not pitch as TAP pack)

Check growth-os/brands/tap/excludes.md before sending:

• Holy Basil
• LAMIA
• Kag Katumba

These artists are known contacts or wrong fit. Do not send pack pitches.

What NOT to mention

• ❌ Paid streaming (playlist farms, stream padding)
• ❌ "Platform" branding
• ❌ Liberty plugger recaps as sales material (those are evidence for Chris, not artist-facing copy)
• ❌ Pricing over £59 (2026 pack is flat £59)

Voice

• Indie artist voice: conversational, music-scene insider, no corporate fluff
• UK spelling: favour not favor, centre not center
• No em dashes: commas or full stops
• Specific to their release: mention genre, previous single, radio support, not generic "great track" fluff

Message structure

1. Open with specific observation — their last release, radio play, Spotify monthly listeners, or previous PR campaign
2. Pack offer — £59, what's included (radio, playlist, blog submission)
3. Evidence — mention one artist who got BBC 6 Music or similar (NO fake testimonials — if no real example, skip)
4. CTA — link to book or reply

Example (pass)

Hi Emma,

I heard your last single on Amazing Radio. 50k monthly listeners — you're past 
the "building audience" stage.

Total Audio Promo pack (£59) gets your next release to:
- 200 UK radio stations (BBC Introducing, community, online)
- 400 independent playlist curators (no botted playlists)
- 50 music blogs

Artists like [real artist name] got BBC 6 Music support from this pack.

Reply if you want the full list.

Chris
Total Audio Promo
info@totalaudiopromo.com

Example (fail — generic, no specific observation, wrong voice)

Hi there,

We help independent artists get radio play and playlist placements using our 
AI-powered platform. Our advanced targeting algorithm connects your music with 
the right curators and stations.

Special offer: £59 for our premium pack (limited time).

Book a call to learn more.

Best,
Total Audio Promo Team

Metric that matters

Qualified replies + pipeline, not messages sent.

5 personalised messages to artists who paid £5k for a plugger beats 100 templated messages to bedroom producers.

Evidence (Liberty recap as proof, not sales)

Liberty plugger recaps (e.g., "artist X got 15 radio plays") are evidence for Chris's growth-os memory, not copy-paste sales material for artist-facing outreach.

Use the pattern ("artists like [name] got BBC 6 Music support") but don't quote Liberty directly in cold outreach.

Related

• growth-os brands/tap/ — customer intel, excludes, pricing
• commodity-gate — quality check before sending
• eval-loop — document failed outreach so we don't repeat it