Media Brief

Use before interviews, announcements, press outreach, or public responses to consequential events.

Procedure

1. Establish the factual record, what is public, what is confidential, and who owns final approval.
2. Define the primary message and two or three supporting facts.
3. Identify likely journalist/public questions, including uncomfortable ones.
4. Prepare direct answers that distinguish known facts, uncertainty, and matters that cannot be discussed.
5. Remove speculation, inflated claims, and internally convenient language that will not survive scrutiny.
6. Align dates, numbers, names, product status, and legal/security sensitivities with authoritative owners.
7. Provide spokesperson guidance and follow-up materials where useful.

Quality gate

The brief should help someone communicate truthfully and clearly under pressure without inventing certainty or dodging legitimate questions.