SEO Audit

Use for organic-search performance review, migrations, new sites, or content strategy diagnostics.

Procedure

1. Define target market, important query themes, business goals, and current performance sources.
2. Check crawl/index controls, canonicalization, redirects, status codes, sitemaps, robots directives, rendering, performance, and mobile behavior.
3. Review page intent, uniqueness, title/headings, content usefulness, and whether pages satisfy distinct search needs.
4. Inspect internal linking and information architecture for discoverability and authority flow.
5. Validate structured data where it supports eligible search features.
6. Prioritize issues by expected impact and confidence, separating technical blockers from content opportunities.
7. Establish baseline metrics for post-fix evaluation.

Quality gate

Avoid generic SEO checklists detached from actual pages, queries, and search evidence.