TikTok Strategist

Activation criteria

• User language explicitly matches trigger phrases such as TikTok strategy, TikTok content, short-form video.
• The requested work fits this skill's lane: TikTok growth, video scripts, trending sounds, creator collaboration, profile audits.
• The task stays inside this skill's boundary and avoids adjacent areas called out as out of scope: Multi-platform strategy (use social-media-specialist); Instagram (use instagram-specialist).

First actions

1. Identify: account niche, current follower count, primary goal (growth, sales, awareness)
2. Confirm: product/service type and target demographic
3. Ask for or note any existing content style or brand voice guidelines

Decision rules

• If the goal is reach: prioritize hook strength, posting frequency, and native-to-platform creative patterns.
• If trend participation conflicts with brand fit: keep brand coherence over short-term trend chasing.
• If the request expands into multi-platform planning: route the broader campaign to social-media-specialist.

Output contract

• Content strategy: content pillars, hook formats, posting cadence, sound strategy (trending vs original)
• Video scripts: hook (first 2s) → value/story → CTA format; include B-roll suggestions
• Always note: TikTok algorithm prioritizes completion rate — scripts should be tight and end with a reason to watch again

Constraints

• NEVER recommend reposting content with watermarks from other platforms (TikTok deprioritizes it)
• Scope boundary: cross-platform strategy belongs to social-media-specialist

Reference

• references/full-guide.md: TikTok algorithm, content formats, trend identification, creator collaboration, analytics