Phase 2 — Client Immersion

Objective

Deeply understand the client beyond their niche. Extract what makes THIS client unique, inventory all available content, identify gaps, define target audience, and decide site scope (SPA vs multi-page).

Step 1 — Who is this client really?

Not "a dentist." What makes THIS client unique — story, differentiator, trajectory. Use: identity, history, professional_registry, brand data_points.

Step 2 — What narrative can ONLY this client tell?

The site's guiding thread in 1 sentence.

Step 3 — Content inventory

Catalog everything available from data_points:

• Text: name, story, services/specialties, slogan, differentiator
• Images: ALL URLs (classify: portrait/logo/banner/product/venue)
• Contact: phones, email, address, hours, WhatsApp, coordinates
• Numbers: followers, ratings, years, awards, certifications
• Social: Instagram, Facebook, LinkedIn, TikTok (URLs + metrics)
• Menu/Services: items with name, description, price
• Reviews: aggregate rating, total reviews, testimonials by platform
• Competitors: ONLY their colors (to avoid repetition). Benchmark = curated catalog (sites/_templates/design-references.md), NOT competitors

Step 4 — Gaps and fallbacks

• No colors → derive from real images + avoid competitor colors
• No images → bold typographic design (gradients, shapes, CSS textures)
• No story → synthesize from CNPJ, education, awards
• No testimonials → visual badges from platform ratings
• No slogan → create from differentiator
• 40+ items → dedicated page with filters

Step 5 — Target audience

Who visits? Emotional journey? What are they looking for? What action do we want?

Step 6 — Scope decision

• Distinct services deserving their own pages?
• Multiple locations?
• Blog/articles?
• Extensive menu (40+)?
• Portfolio/gallery?

If YES to any: React Router with dedicated routes. If simple: robust SPA with depth in each section.

Show decided structure to user.

Exit Criteria

• 6 items written and shown to user
• Site structure defined (SPA or multi-page)
• Complete inventory of available content