style-pack-playful-consumer

A style pack for the design direction: playful consumer. Chosen by name in design.md.

The look

• Type: friendly, rounded or humanist sans; larger sizes and short copy.
• Colour: bright, saturated accents on light surfaces; colour marks meaning and delight.
• Spacing: roomy, with large touch targets.
• Radius: large and soft.
• Density: low.
• Motion: springy, short and rewarding on success states.

Do and don't

• Do: use illustration, empty-state personality and celebratory feedback with restraint.
• Don't: let playfulness cost clarity, contrast or tap-target size.

Within the design system

This pack never overrides a token and never replaces a component. It guides the choices the design system leaves open: layout, hierarchy, spacing between groups, emphasis and imagery. How far those choices may depart from today's screens is the departure latitude in design.md; the pack works inside that latitude. Where the system already decides something, the system wins.