Theme & Brand Styling

Apply consistent, professional styling to any artifact with curated themes and brand guidelines.

When to Use This Skill

Trigger conditions:

• User asks to style a presentation, document, or artifact
• User mentions: theme, colors, fonts, branding, styling
• User wants to apply brand guidelines to content
• User says: "make it look professional", "apply theme", "brand colors"

Quick Decision

If...	Use...
User wants Anthropic brand colors	Brand Guidelines
User wants a professional theme	Theme Factory
User wants custom styling	Custom Theme

Theme Factory

Purpose: Apply curated professional themes to artifacts.

When:

• User wants to style slides, docs, reports, HTML pages
• User mentions: "apply a theme", "make it look good", "professional styling"

Available Themes:

1. Ocean Depths - Professional maritime theme
2. Sunset Boulevard - Warm sunset colors
3. Forest Canopy - Natural earth tones
4. Modern Minimalist - Clean grayscale
5. Golden Hour - Rich autumnal palette
6. Arctic Frost - Cool winter tones
7. Desert Rose - Soft dusty tones
8. Tech Innovation - Bold tech aesthetic
9. Botanical Garden - Fresh organic colors
10. Midnight Galaxy - Dramatic cosmic tones

Usage:

1. Show theme showcase (references/theme-showcase.pdf)
2. Ask user to choose a theme
3. Apply selected theme's colors and fonts

Read: references/theme-factory.md

Brand Guidelines

Purpose: Apply Anthropic's official brand identity.

When:

• User wants Anthropic brand colors/style
• User mentions: "Anthropic brand", "brand colors", "corporate identity"

Brand Colors:

• Dark: #141413 - Primary text/dark backgrounds
• Light: #faf9f5 - Light backgrounds
• Mid Gray: #b0aea5 - Secondary elements
• Light Gray: #e8e6dc - Subtle backgrounds
• Orange: #d97757 - Primary accent
• Blue: #6a9bcc - Secondary accent
• Green: #788c5d - Tertiary accent

Typography:

• Headings: Poppins (24pt+)
• Body: Lora
• Fallback: Arial/Georgia

Read: references/brand-guidelines.md

Custom Theme

Purpose: Create a new theme when existing ones don't fit.

When:

• User wants unique styling not in preset themes
• User provides specific color/font preferences

Process:

1. Ask user for preferences (colors, mood, audience)
2. Generate theme with name, colors, fonts
3. Show for review
4. Apply to artifact

Application Process

1. Identify need - User wants styling
2. Choose approach - Theme / Brand / Custom
3. Apply styling - Colors, fonts, layout
4. Verify - Ensure readability and consistency

Key Principles

• Consistency - Apply theme uniformly
• Readability - Ensure proper contrast
• Professional - Clean, polished look
• Brand-aligned - Match brand identity when applicable