Take in a brief

What it does

The agent sits in the briefing that starts the work and takes down what is wanted, who it is for, what has changed and when each piece is due, so it writes from the same account of the request as everyone else.

Where it happens

The agent does this in nine activities across 23 reference processes. Each one names the activity as that process words it.

• Brief the Agents that Act
  • ref/mkt/onboarding-email-program, activity 5 - Run Onboarding Email Program
• Brief the Agents that Remake the Material
  • ref/mkt/brand-refresh, activity 11 - Roll Out Brand Refresh
• Brief the Creatives
  • ref/mkt/social-campaign, activity 3 - Run Social Media Campaign
• Brief the Creators
  • ref/mkt/influencer-campaign, activity 10 - Run Influencer Campaign
• Brief the Entry
  • ref/mkt/award-entry, activity 5 - Submit Award Entry
• Brief the Makers
  • ref/mkt/account-based-play, activity 7 - Run Account-Based Play
  • ref/mkt/brand-guidelines, activity 4 - Publish Brand Guidelines
  • ref/mkt/brand-identity, activity 4 - Develop Brand Identity
  • ref/mkt/brand-voice, activity 4 - Define Brand Voice and Messaging
  • ref/mkt/brief-industry-analyst, activity 4 - Brief Industry Analyst
  • ref/mkt/co-marketing-campaign, activity 4 - Run Co-Marketing Campaign
  • ref/mkt/conversion-experiment, activity 5 - Run Conversion Experiment
  • ref/mkt/creative-assets, activity 3 - Produce Creative Assets
  • ref/mkt/customer-newsletter, activity 5 - Publish Customer Newsletter
  • ref/mkt/enable-channel-partner, activity 6 - Enable Channel Partner
  • ref/mkt/landing-page, activity 4 - Publish Landing Page
  • ref/mkt/nurture-sequence, activity 6 - Build Nurture Sequence
  • ref/mkt/sales-enablement-kit, activity 6 - Produce Sales Enablement Kit
  • ref/mkt/test-ad-creative, activity 7 - Test Ad Creative
  • ref/mkt/win-back-campaign, activity 7 - Run Win-Back Campaign
• Brief the Pages in the Cycle
  • ref/mkt/refresh-content, activity 10 - Refresh Published Content
• Brief the Piece
  • ref/mkt/long-form-content, activity 3 - Produce Long-Form Content
• Brief the Story
  • ref/mkt/customer-case-study, activity 6 - Produce Customer Case Study

What to record

Every draft at a version, and the DONE records of the patterns it works inside. A claim it uses cites the register entry it came from.

That contract covers every activity this abstract agent takes on, and it is repeated in com.agentcatalog.agent/RECORDS.md. What the abstract agent does not do is in com.agentcatalog.agent/NOT.md.