Settle on a direction

What it does

The agent works up two or three directions with the case for each, and weighs them until one is worth backing. Where two organizations are putting their name on the same work, it settles the one direction both will stand behind.

Where it happens

The agent does this in three activities across four reference processes. Each one names the activity as that process words it.

• Draft the Candidate Directions
  • ref/mkt/brand-identity, activity 5 - Develop Brand Identity
• Settle on a Direction
  • ref/mkt/creative-assets, activity 4 - Produce Creative Assets
  • ref/mkt/social-campaign, activity 4 - Run Social Media Campaign
• Settle the Joint Direction
  • ref/mkt/co-marketing-campaign, activity 5 - Run Co-Marketing Campaign

What to record

Every asset at a version with its sizes, and the license line for anything not made from scratch.

That contract covers every activity this abstract agent takes on, and it is repeated in com.agentcatalog.agent/RECORDS.md. What the abstract agent does not do is in com.agentcatalog.agent/NOT.md.