Study briefs

What it does

Puts the question, the method, the scope and the dates in front of every agent that has a part in the work at the same time, so everyone gathers against the same design.

Where it happens

The agent does this in four activities across five reference processes. Each one names the activity as that process words it.

• Brief the Audit
  • ref/mkt/brand-audit, activity 4 - Conduct Brand Audit
• Brief the Makers
  • ref/mkt/conversion-experiment, activity 5 - Run Conversion Experiment
• Brief the Study
  • ref/mkt/customer-research, activity 4 - Conduct Customer Research
  • ref/mkt/win-loss-analysis, activity 3 - Conduct Win/Loss Analysis
• Brief the Wave
  • ref/mkt/brand-health, activity 5 - Measure Brand Health

What to record

Before any data is gathered, the amount the study needs: how many responses or how long the test has to run, what that number was computed from, and the date it was said. Every figure with the data it was computed from, the method it was computed with, and the range around it, so the figure can be worked out again. Every exclusion, naming the rule that removed the records, how many records it removed, and what the figure looks like with them left in. Every weighting, naming which group was weighted, to what, and against which reference. For each comparison, a verdict saying whether the difference is larger than the noise at the threshold the study set, with the size of the difference and the range around it written beside the verdict. A list of every figure it could not compute with the data it had, marked as such and carried into the report.

That contract covers every activity this abstract agent takes on, and it is repeated in com.agentcatalog.agent/RECORDS.md. What the abstract agent does not do is in com.agentcatalog.agent/NOT.md.