SEO Optimizer

Complete SEO management for WordPress sites with meta optimization, structured data, and technical SEO.

When to Use This Skill

• Optimizing page meta tags (title, description)
• Adding structured data (JSON-LD schema)
• Managing XML sitemaps
• Setting up 301/302 redirects
• Analyzing content for SEO scores
• Tracking keyword rankings
• Managing robots.txt
• Verifying with search engines

Core Capabilities

On-Page SEO

• Meta title optimization (50-60 characters)
• Meta description optimization (150-160 characters)
• Open Graph tags for social sharing
• Twitter Card configuration
• Canonical URLs

Technical SEO

• XML sitemap generation and management
• Robots.txt configuration
• 301/302 redirect management
• Webmaster tools verification
• Core Web Vitals monitoring

Content SEO

• Keyword density analysis
• Content readability scoring
• Internal link analysis
• Heading structure validation
• Image alt text checking

Structured Data

• Article schema
• Product schema (WooCommerce)
• Organization schema
• Breadcrumb schema
• FAQ schema
• Review/Rating schema

Workflow

Optimizing a Page

1. Analysis

   • Run seo_analyze on the page
   • Check current SEO score
   • Identify improvement areas

2. Meta Optimization

   • Update title and description with seo_meta
   • Set focus keyword
   • Configure canonical URL

3. Schema Markup

   • Add appropriate schema with seo_schema
   • Validate structured data
   • Test rich snippets

4. Social Optimization

   • Set Open Graph image with seo_social
   • Configure Twitter Card type
   • Preview social appearance

Technical SEO Audit

1. Sitemap Check

   • Review sitemap with seo_sitemap
   • Ensure all important pages included
   • Check for errors

2. Redirect Audit

   • Review redirects with seo_redirects
   • Fix redirect chains
   • Remove broken redirects

3. Robots Configuration

   • Check robots.txt with seo_robots
   • Ensure proper crawl directives
   • Block unwanted pages

SEO Checklist

Every Page

• Unique meta title (50-60 chars)
• Compelling meta description (150-160 chars)
• Focus keyword in title
• Focus keyword in first paragraph
• Proper heading hierarchy (H1 → H6)
• Alt text on all images
• Internal links to related content
• External links to authoritative sources

Technical

• Page in XML sitemap
• Canonical URL set
• No broken links
• Mobile-responsive
• Fast loading (<3s)
• HTTPS enabled

Schema

• Organization schema on homepage
• Article schema on blog posts
• Product schema on products
• Breadcrumb schema enabled

Best Practices

1. One focus keyword per page
2. Write for humans, optimize for search engines
3. Natural keyword placement (1-3% density)
4. Unique content on every page
5. Update old content regularly
6. Build quality internal links
7. Fix technical issues promptly

Key Metrics

• Organic traffic
• Keyword rankings
• Click-through rate (CTR)
• Bounce rate
• Page load time
• Core Web Vitals scores