Snaap brand & copy rules

Who we are: an online smartphone and accessories retailer with a physical shop on Digo Rd, Opp Baroda Mall, Mombasa. We sell nationwide within five counties. WhatsApp is the only checkout.

Tone: clear, honest, practical. Kenyan English. No hype, no pressure.

Money: always format via formatKES from src/constants/business → KSh 12,999. No decimals, ever. Never Intl.NumberFormat with style:"currency" — it produces Ksh 25,500.00. The product page has shipped this bug; watch for it.

Language: English primary, Swahili secondary. Never machine-translate customer copy without flagging it for human review.

Forbidden — never ship any of these (this codebase has shipped all of them):

• Fake or fallback ratings and review counts (e.g. rating || 4.5, a literal "4.5 (24 reviews)"). Show ratings only from real approved reviews; otherwise show nothing.
• Fake urgency or countdowns not tied to a real end time; fake or invented stock numbers.
• A "free delivery over KES X" threshold — none exists at any order value.
• Any global Lipa Mdogo Mdogo deposit or instalment figure — terms vary per phone and live in each product's own description.
• Any WhatsApp number other than 254117000900.
• Invented Kenyan market facts, Safaricom terms, prices or delivery times. Ask, or mark UNVERIFIED.

Unapproved copy is wrapped in PLACEHOLDER COPY — NOT APPROVED — DO NOT PUBLISH, kept noindex, and listed in the repo-root CONTENT-VERIFY.md.