social-media
Multi-platform social media content skill. Use when creating posts, adapting content across platforms, or planning social content.
SKILL.mdskills/content/social-media/SKILL.md
GitHubAdapt content for each platform's culture and format. One message, many voices.
Platform Tone Guide
| Platform | Tone | Length | Format |
|---|---|---|---|
| X/Twitter | Punchy, opinionated, concise | 280 chars max, aim for 200 | Hook → insight → CTA. Threads for depth. |
| Professional, thoughtful, personal | 1300 chars sweet spot | Personal story → business lesson → question | |
| Visual-first, short captions | 150 chars caption, detail in carousel | Lead with the image concept, caption supports | |
| TikTok | Conversational, hook-first, fast | 15-60 second script | First 2 seconds must stop the scroll |
| YouTube | Descriptive, search-optimised | Varies by format | Title for search, thumbnail for click |
| Threads | Casual, discussion-starting | Short, conversational | Opinion → invite responses |
| Aspirational, keyword-rich | Description-heavy | Pin title + description for search | |
| Bluesky | Similar to early Twitter culture | Short, authentic | No corporate speak |
Cross-Platform Adaptation
When adapting one piece of content across platforms:
- Start with the core message (one sentence)
- For each platform, ask: "How would a native of this platform say this?"
- Adjust: length, tone, format, CTA
- Never just copy-paste across platforms
Content Calendar
Weekly rhythm:
- Mon — Industry insight or hot take
- Tue — Educational / how-to
- Wed — Behind the scenes / process
- Thu — Tool or resource recommendation
- Fri — Community engagement (question, poll)
Hashtag Strategy
- Max 3-5 per post (except Instagram: 15-20)
- Mix: 1 branded + 2 niche + 1-2 trending
- Research hashtag size: too large = buried, too small = no reach
- Sweet spot: 10K-500K posts per hashtag