Renew Blog Writing

Every post follows one skeleton so each article is easy for Google and for an LLM to quote, then hands the reader to the quiz at /implant-candidate-quiz. Strategy and entity facts live in docs/search-visibility.md. The general playbook is the seo-geo-aeo skill.

Preflight

1. Pick one primaryQuery a patient would type or ask a chatbot ("are dental implants worth it for seniors").
2. Pick a cluster from BLOG_CLUSTERS in src/lib/blog.ts.
3. Research with Firecrawl first. Find 3–5 primary sources (PubMed studies, canada.ca, RCDSO, CDA). Never cite another clinic's blog.
4. Read one existing post in content/blog/ as a style reference.

Post skeleton (in this order)

1. Answer-first paragraph — the direct answer in 2–4 sentences, key verdict in bold.
2. <ExtractionTable> — exactly one self-contained comparison table near the top.
3. <BlogCta /> — the quiz CTA. No href; the page adds the quiz URL and UTM tags.
4. Question H2s — every ## is a real question, Sources, or starts with Why . The first sentence under it answers it on its own.
5. Sourced numbers — use <KeyStat value label source /> for headline figures. Every number links to its source.
6. Why Renew — one short section: surgeon, denturist, and on-site lab under one roof; free consultation with a 3D scan.
7. ## Sources — bulleted list of every cited source.

Add 2–3 internal links to service pages or sibling posts.

Frontmatter (validated by zod in src/lib/blog.ts)

---
title: "≤ 70 characters, leads with the primaryQuery intent"
description: "110–165 characters, contains the primaryQuery"
datePublished: "YYYY-MM-DD"   # future dates stay hidden until that day
dateModified: "YYYY-MM-DD"
cluster: "all-on-4 | dentures-vs-implants | candidacy-recovery | cost-coverage | anxiety-sedation"
primaryQuery: "..."
author: "tom-szarski"
quizCtaLabel: "Short CTA text, no time claim faster than 2 minutes"
order: 6
heroImage: "/media/..."
heroImageAlt: "..."
faqs:            # at least 3; rendered on the page and as FAQPage JSON-LD
  - q: "Real patient question?"
    a: "Self-contained 2–4 sentence answer, no markdown."
---

Only add reviewedBy and lastReviewed (together) after a real clinical review has happened. They publish a MedicalWebPage reviewedBy claim.

Clinical and compliance guards (hard fails in src/lib/blog.test.ts)

Rule	Why
No prices or dollar amounts	Pricing is quoted only after the consultation.
Tom Szarski is a denturist (DD) — never "Dr. Tom" or "Dr. Szarski"	Regulated title.
No "guarantee" language	RCDSO advertising rules; outcomes vary.
CDCP covers dentures and overdentures (with preauthorization), not most implants	Keep coverage claims exact; link canada.ca.
Never invent stats, studies, or patient quotes	Cut the claim instead.

Gate

npx vitest run src/lib/blog.test.ts src/components/blog

This checks frontmatter, lengths, the skeleton, the guards, related-post linking, and that the MDX compiles with anchored headings, a table, and a quiz link. Then add the new URL to public/llms.txt (its test fails until you do) and run npm run indexnow after deploying.