WordPress SEO Auditor

Audit published or draft WordPress articles against SEO best practices. Output a scored report with specific, prioritized fix actions.

Audit Checklist: 8 Dimensions

1. On-Page SEO (Weight: 20%)

• Title tag includes primary keyword and is ≤ 60 characters
• Meta Description includes primary keyword and is ≤ 160 characters
• H1 matches or closely mirrors the title, includes primary keyword
• H2/H3 hierarchy is correct — no skipped levels, no orphaned H3s
• URL slug is clean: hyphen-case, includes primary keyword, ≤ 75 characters
• Primary keyword appears in first 100 words of body text
• Keyword density: 0.5-2.0% for primary, 0.3-1.0% for secondaries
• No keyword stuffing — check adjacency of repeated keyword instances

2. EEAT Signal Audit (Weight: 15%)

• Expertise: Does the article cite specific technical knowledge, engineering details, or professional credentials?
• Experience: Is there a real-world case study, project example, or hands-on insight?
• Authoritativeness: Are industry standards, certifications, or authoritative references cited?
• Trustworthiness: Are warranty info, contact details, certifications, and transparent pricing included?
• Author byline present and links to an author page with credentials?

3. GEO Readiness (Weight: 15%)

• TL;DR or executive summary present (50-80 words at top)
• Key Takeaways bullet list (3-5 items)
• At least one comparison table or step-by-step list
• FAQ section present with 4-6 Q&As using proper Question/Answer format
• Headings framed as questions users actually search (PAA optimization)

4. Technical SEO (Weight: 15%)

• Canonical URL is set and self-referencing
• Open Graph title, description, and image tags present
• Twitter Card tags present
• Article is in the XML sitemap
• robots meta is "index, follow" (not noindex)
• Page load speed: check for oversized images, missing lazy load
• Mobile viewport meta tag present

5. Schema Markup (Weight: 10%)

• Article schema present and valid
• FAQ schema present if article has FAQs
• HowTo schema present if article has step-by-step instructions
• No schema errors (validate against schema.org validator)
• Publisher/Organization info correctly filled

6. Internal & External Links (Weight: 10%)

• At least 3 internal links: product page, case page, contact page
• Anchor text is descriptive (not "click here" or "read more")
• At least 2-3 external links to authoritative sources
• External links open in new tab: target="_blank" rel="noopener noreferrer"
• No broken links (check HTTP status for every link)
• External link profile balanced (not all Wikipedia, not all commercial)

7. Content Quality (Weight: 10%)

• Word count ≥ 2500 for cornerstone content, ≥ 1500 for standard
• No AI cliché openings ("In today's fast-paced world", "In the ever-evolving landscape")
• No fluff phrases ("It is important to note that" — flagged for removal)
• Average sentence length ≤ 25 words
• Paragraph length ≤ 4 sentences
• Readability: Flesch Reading Ease ≥ 50
• Data claims backed by sources — flag any unsupported statistics

8. Image Audit (Weight: 5%)

• At least 1 image per 500 words
• Every image has descriptive Alt text (include keyword where natural)
• Image file names are descriptive (not IMG_001.jpg)
• Images are compressed and properly sized
• Key images have ImageObject schema

Score Calculation

Dimension	Max Score	Weight
On-Page SEO	20	20%
EEAT Signals	15	15%
GEO Readiness	15	15%
Technical SEO	15	15%
Schema Markup	10	10%
Links	10	10%
Content Quality	10	10%
Image Audit	5	5%
Total	100	100%

Output Format

1. Overall Score (X/100) with a grade: A (90+) / B (80-89) / C (70-79) / D (60-69) / F (<60)
2. Dimension Breakdown — score per dimension with flagged items
3. Priority Fix List — ranked by impact (Critical / High / Medium / Low):
   • Critical: Fixes that directly block indexing or ranking (broken canonical, noindex, missing title)
   • High: Strong ranking signals (missing H1 keyword, no EEAT, thin content)
   • Medium: Optimization opportunities (add FAQ, optimize images, improve readability)
   • Low: Nice-to-haves (Twitter cards, minor schema enhancements)
4. Before/After Summary — what will change after applying Critical + High fixes

Execution

• Accept article URL or raw HTML/text as input
• If URL provided, fetch the page and extract: title, meta tags, headings, body text, schema blocks, all links, all images
• Run all 8 dimension checks against the extracted content
• Produce the scored report with the four output sections above