Synthesizing Research (Phase 5)

Target: $ARGUMENTS

Phase 5 of the GTM pipeline. Depends on all prior phases (0-4). Produces a unified GTM narrative integrating technical, market, and strategic findings. This output drives Phase 6 slide deck generation.

Mode Awareness

Read config/mode.md before starting:

• concise — Executive summary (1 page), key findings table, single recommended path
• detailed — Full integrated narrative, alternative scenarios, confidence annotations
• conservative — Lead with validated evidence; clearly separate confirmed from inferred
• ambitious — Lead with opportunity thesis; build the bull case narrative

Inputs

• results/phase-0/capability-profile.md
• results/phase-1a/competitor-map.md
• results/phase-1b/market-analysis.md
• results/phase-2/pmf-assessment.md
• results/phase-3/gtm-strategy.md
• results/phase-4/contradiction-analysis.md
• config/comments_gtm.md — GTM preferences for framing
• config/mode.md — Style and approach settings

Workflow

1. Read all prior phase outputs including contradiction resolutions from Phase 4
2. Construct the narrative arc: Source capability → Market opportunity → PMF evidence → GTM path
3. Resolve outstanding contradictions from Phase 4 into final recommendations
4. Assign confidence ratings to all major claims (High/Medium/Low)
5. Identify the single recommended GTM path and articulate why
6. Document alternatives with tradeoffs for decision-maker context
7. Validate against criteria — Check config/validation_criteria.md Phase 5 gates

Output

Write to results/phase-5/:

synthesis.md

# GTM Research Synthesis

## Executive Summary
[3-5 sentence narrative: what we found, what it means, what we recommend]

## Key Findings by Phase

| Phase | Key Finding | Confidence |
|-------|-------------|------------|
| 0 — Source | [finding] | High/Medium/Low |
| 1A — Landscape | [finding] | High/Medium/Low |
| 1B — Market | [finding] | High/Medium/Low |
| 2 — PMF | [finding] | High/Medium/Low |
| 3 — GTM | [finding] | High/Medium/Low |
| 4 — Gaps | [finding] | High/Medium/Low |

## Integrated GTM Narrative

### The Opportunity
[Market context and timing rationale]

### The Fit
[How product capabilities match market needs]

### The Path
[Recommended GTM motion and why]

## Recommended GTM Path
[Specific, actionable recommendation with first 3 steps]

## Alternative Paths
### Alternative 1: [Name]
- Tradeoff: [upside vs downside]

## Confidence Assessment
- Claims with High confidence: [N]
- Claims with Medium confidence: [N]
- Claims with Low confidence: [N] — [action needed]

Rules

• Low-confidence claims must be explicitly flagged — do not bury uncertainty
• Contradiction resolutions from Phase 4 must be reflected in the narrative
• The recommended path must be specific enough to act on within 30 days
• Reference phase output files by path for traceability