tristian-walker-brand

Tristian Walker brand design system — warm, literary, adult. Author of "The Quiet Line." Burnt sienna on cream, Merriweather + Lato (The Book) and Playfair Display + Inter (The Lecture). Signature mov

SKILL.md

GitHub

Tristian Walker Brand

Use this skill when designing anything for Tristian Walker — motivational speaker, advisor, and author of The Quiet Line. The brand is the arbiter of self-agency, self-reliance, and personal & professional growth.

Core files to read first

  • README.md — full brand context, voice guide, visual foundations, iconography.
  • colors_and_type.css — tokens and semantic classes (import this at the top of every stylesheet).
  • ui_kits/ui_kit.html — working reference implementation of both brand worlds.

The two worlds

  • World A · "The Book" — Merriweather + Lato on cream (#F8F5EF). Warm, literary. Use for long-form, author content, book marketing.
  • World B · "The Lecture" — Playfair Display + Inter on parchment (#FDFCF8) or deep ink (#1A1A1A). Editorial, dramatic. Use for stage-adjacent work, slide decks, speaker pages.

Non-negotiables

  • No emoji. Ever.
  • The signature typographic move: a serif heading containing a single italic phrase in burnt sienna (#BC744E) — e.g. "The foundation is character."
  • Warm palette only — no cool blues, no neon, no SaaS gradients.
  • Eyebrow labels are ALL CAPS, tracked wide (0.15em–0.6em), sans-serif, small.
  • Em-dashes with spaces. Full stops end hero taglines — the period is a design element.
  • Voice is measured, reflective, adult. Honest reckoning before reframe.

How to start

  1. @import url('colors_and_type.css'); in your stylesheet.
  2. Pick World A or World B by the surface you're designing.
  3. Grab components from ui_kits/ui_kit.html — buttons, cards, hero patterns, capture form, trust bar, glass panels, numbered segments.
  4. Icons: Lucide outline, 1.5px stroke. Never emoji.