Store Publishing Guide

Requirements and best practices for App Store and Google Play publishing.

App Store Connect (iOS)

Required Metadata

• App name (30 characters max)
• Subtitle (30 characters max)
• Description (4000 characters max)
• Keywords (100 characters, comma-separated)
• Support URL
• Marketing URL (optional)
• Privacy Policy URL (required)

Screenshots Required

Device	Size	Required
iPhone 6.7"	1290 x 2796	Yes
iPhone 6.5"	1284 x 2778	Yes
iPhone 5.5"	1242 x 2208	Optional
iPad Pro 12.9"	2048 x 2732	If iPad supported

App Review Guidelines

• No placeholder content
• Complete functionality
• Accurate screenshots
• Clear privacy policy
• No hidden features
• Proper age rating

Common Rejection Reasons

1. Incomplete information
2. Bugs or crashes
3. Placeholder content
4. Misleading screenshots
5. Privacy policy issues
6. Guideline 4.2 (minimum functionality)

Google Play Console (Android)

Required Metadata

• App name (50 characters max)
• Short description (80 characters max)
• Full description (4000 characters max)
• Application type
• Category
• Content rating
• Privacy policy URL

Graphics Required

Asset	Size	Format
App icon	512 x 512	PNG (32-bit)
Feature graphic	1024 x 500	PNG/JPEG
Phone screenshots	16:9 or 9:16	PNG/JPEG
Tablet screenshots	16:9 or 9:16	If tablet supported

Release Tracks

Track	Purpose	Review
Internal	Team testing	No review
Closed	Limited testers	No review
Open	Public beta	Light review
Production	Public release	Full review

Data Safety Declaration

Required information about:

• Data collection practices
• Data sharing
• Security practices
• Data deletion options

Pre-Submission Checklist

iOS

• App icon (1024x1024)
• Screenshots for required devices
• Privacy policy URL accessible
• App description complete
• Keywords optimized
• Age rating set
• In-app purchases configured (if any)
• Export compliance answered

Android

• App icon (512x512)
• Feature graphic
• Screenshots uploaded
• Privacy policy URL
• Content rating questionnaire completed
• Data safety form completed
• Target API level compliance
• App signing by Google Play enabled

Store Listing Best Practices

App Name

• Include main keyword
• Keep concise and memorable
• Avoid generic terms

Description

• First 1-2 lines most important
• Include key features
• Use bullet points
• Add call to action
• Include keywords naturally

Screenshots

• Show actual app screens
• Add captions/overlays
• Highlight key features
• Use consistent style
• First screenshot most important

Version Management

Semantic Versioning

MAJOR.MINOR.PATCH+BUILD
1.2.3+45

iOS Build Numbers

• Must increment for each upload
• Use CI build number

Android Version Codes

• Integer, must increment
• Use formula: MAJOR*10000 + MINOR*100 + PATCH

Release Notes Template

## What's New in Version X.Y.Z

### New Features
- Feature 1 description
- Feature 2 description

### Improvements
- Improvement 1
- Improvement 2

### Bug Fixes
- Fixed issue with...
- Resolved crash when...

For automated store submissions, use the /flutter-deploy command.