Ad Campaign

End-to-end workflow: define targeting and budget, generate ad creative, set up tracking, and design the test plan.

Stage 1: Campaign Strategy

Load and run the paid-ads skill to define:

• Campaign objective (awareness, traffic, leads, conversions)
• Target platforms (Google, Meta, LinkedIn, Twitter/X)
• Audience targeting (demographics, interests, custom audiences, retargeting)
• Budget and bid strategy
• Landing page(s)
• Success metrics and targets

Gate: User approves the campaign strategy before creating assets.

Stage 2: Ad Creative

Load and run the ad-creative skill to generate:

• Headlines (multiple variations per platform)
• Descriptions / primary text
• Ad copy for each audience segment
• Platform-specific formatting (RSA for Google, carousel for Meta, etc.)
• Visual direction notes (for design handoff)

Generate at least 3-5 variations per ad group for testing.

Pass forward: campaign goals, audience segments, landing page, key messages.

Gate: User approves ad creative variations.

Stage 3: Tracking Setup

Load and run the tracking-setup skill to configure:

• Conversion events (form fills, signups, purchases)
• Platform pixels and tags
• UTM parameter conventions for this campaign
• GA4 event configuration
• Attribution setup

Gate: User approves the tracking plan.

Stage 4: Test Plan

Load and run the ab-test-setup skill to design:

• What to test first (headline, audience, creative, landing page)
• Test structure (A/B or multivariate)
• Sample size and duration estimates
• Statistical significance threshold
• Decision criteria (when to kill a variant, when to scale)

Gate: User approves the test plan.

Summary

## Ad Campaign Complete

### Campaign: [name]
- Objective: [objective]
- Platforms: [list]
- Budget: [amount / period]
- Audience: [segments]

### Creative
- Headlines: [count] variations
- Descriptions: [count] variations
- Ad sets: [count] → [paths]

### Tracking
- Conversion events: [list]
- UTM convention: [pattern]
- Pixels configured: [platforms]

### Test Plan
- First test: [what's being tested]
- Duration: [estimate]
- Success metric: [metric and target]

### Launch Checklist
- [ ] Landing page live and tracking verified
- [ ] Ad creative uploaded to platforms
- [ ] Audiences configured
- [ ] Budget set
- [ ] Conversion tracking firing
- [ ] Test plan documented
- [ ] Launch!

Output Structure

All files go into a single project folder:

marketing/ads/[campaign-slug]/
  strategy.md
  ad-creative.md
  tracking-plan.md
  test-plan.md

Derive [campaign-slug] from the campaign name or product focus. Confirm with the user before creating files.

Rules

• Each stage uses the full component skill
• Always gate between stages
• Generate enough variations for meaningful testing (3-5 minimum per ad group)
• All ad copy must match the landing page messaging
• Budget recommendations should be realistic and justified
• If the user wants to skip a stage, skip it
• All output goes into the project folder, not scattered across marketing/