Campaign Launch

End-to-end workflow: plan the campaign, write the core messaging, then build out email, social, and ad assets with tracking.

Stage 1: Campaign Strategy

Load and run the launch-strategy skill to define:

• Campaign goals and success metrics
• Target audience segments
• Channel strategy (which channels, in what order)
• Timeline and phases
• Key messages per phase

Then write the campaign brief using references/campaign-brief.md (brief structure, channel mix by campaign type, KPI framework).

Gate: User approves the campaign brief before creating assets.

Stage 2: Core Messaging

Load and run the copywriting skill to write:

• Campaign headline and tagline
• Core value proposition for this campaign
• Key proof points and supporting messages
• Landing page copy (if needed)

Gate: User approves the messaging foundation.

Stage 3: Email Sequence

Load and run the email-sequence skill to build:

• Launch announcement email
• Follow-up nurture sequence (2-5 emails depending on campaign)
• Segmentation recommendations

Pass forward: campaign goals, audience segments, key messages, timeline.

Gate: User approves the email sequence.

Stage 4: Social Content

Load and run the social-content skill to create:

• Platform-specific posts for each campaign phase
• Launch day posts
• Ongoing promotion posts
• Employee advocacy posts (if applicable)

Pass forward: campaign messaging, timeline, key dates.

Gate: User approves social content.

Stage 5: Ad Creative

Load and run the ad-creative skill to generate:

• Headlines and descriptions for each target platform
• Multiple variations for testing
• Audience-specific messaging variants

Pass forward: campaign goals, audience segments, key messages, landing page URL.

Gate: User approves ad creative.

Stage 6: Tracking & Measurement

Load and run the tracking-setup skill to define:

• Campaign-specific UTM conventions
• Conversion events to track
• Dashboard or reporting setup
• Attribution model

Gate: User approves the tracking plan.

Summary

## Campaign Launch Complete

### Campaign: [name]
- Goal: [primary goal]
- Audience: [segments]
- Timeline: [dates]

### Assets Created
- Landing page: [path/URL]
- Emails: [count] emails in sequence → [paths]
- Social posts: [count] across [platforms] → [paths]
- Ad creative: [count] variations → [paths]

### Tracking
- UTM convention: [pattern]
- Key events: [list]

### Launch Checklist
- [ ] Landing page live
- [ ] Email sequence scheduled
- [ ] Social posts queued
- [ ] Ads submitted for review
- [ ] Tracking verified
- [ ] Team notified

Output Structure

All files go into a single project folder:

marketing/campaigns/[campaign-slug]/
  strategy.md
  core-messaging.md
  landing-page-copy.md          (if landing page needed)
  email-sequence.md
  social-linkedin.md
  social-twitter.md
  ad-creative.md
  tracking-plan.md

Derive [campaign-slug] from the campaign name. Confirm with the user before creating files.

Rules

• Each stage uses the full component skill
• Always gate between stages
• Campaign messaging must stay consistent across all channels
• Carry audience segments, key messages, and timeline through every stage
• If the user wants to skip a channel, skip it
• All output goes into the project folder, not scattered across marketing/