Landing Page Build

End-to-end workflow: write the copy, build the page, optimize for conversions, add SEO and structured data, and wire up tracking.

Stage 1: Write the Copy

Load and run the copywriting skill. Gather:

• Page purpose and primary CTA
• Target audience
• Key messages and proof points

Produce the full page copy: headline, subheads, body sections, CTAs, social proof placement.

Gate: User approves the copy before building.

Stage 2: Build the Page

Ask the user which platform:

• Next.js / custom → Load and run the web-design skill
• HubSpot → Load and run the hubspot-landing-page skill

Build the page using the approved copy.

Gate: User reviews the built page (dev server or preview) and approves.

Stage 3: Conversion Audit

Load and run the page-cro skill to audit the page:

• CTA clarity and placement
• Visual hierarchy
• Trust signals
• Mobile experience
• Friction points

Apply approved fixes.

Gate: User approves the CRO changes.

Stage 4: SEO & Structured Data

Load and run the seo-geo skill:

• Page title, meta description, OG tags
• Heading structure
• Keyword optimization

Then load and run the schema-markup skill:

• Add appropriate structured data (FAQ, Product, Organization, etc.)

Gate: User approves metadata and schema.

Stage 5: Tracking Setup

Load and run the tracking-setup skill:

• Conversion events (form submit, CTA click, scroll depth)
• UTM parameter strategy
• GA4 / GTM configuration

Gate: User approves the tracking plan.

Summary

## Landing Page Complete

### Page
- [title] — [platform] — [path or URL]

### Copy
- Headline: [headline]
- Primary CTA: [cta]

### CRO
- [count] improvements applied

### SEO
- Title tag: [title]
- Meta description: [description]
- Schema: [types added]

### Tracking
- Events: [list]
- UTMs: [template]

### Next Steps
- [ ] Publish / deploy
- [ ] Set up A/B test (run /ab-test-setup)
- [ ] Create ads pointing to this page (run /ad-campaign)

Output Structure

All files go into a single project folder:

marketing/pages/[page-slug]/
  copy.md
  page.[html|tsx]              (or HubSpot template file)
  cro-audit.md
  seo-metadata.md
  schema.json
  tracking-plan.md

Derive [page-slug] from the page purpose. Confirm with the user before creating files.

Rules

• Each stage uses the full component skill
• Always gate between stages
• Carry context forward: audience, messaging, and brand stay consistent across all stages
• If the user wants to skip a stage, skip it
• All output goes into the project folder, not scattered across marketing/