SEO, GEO & AEO Best Practices

Pure reference layer. No workflows, no agents — knowledge files that other skills and pipelines consume on demand.

Boundaries

Do NOT load these reference files if what you need is:

• Core Web Vitals browser measurement with DevTools traces → /web-perf
• Vietnamese SEO (diacritics, CocCoc, regional vocabulary) → vietnamese-language/references/seo-content-marketing.md
• Content draft creation or copywriting formulas → /content-creator
• Full content pipeline (research/strategy/create/critique) → /pipeline-content
• Full SEO/GEO/AEO audit pipeline with scoring → /pipeline-seo-geo-aeo

This skill provides: actionable implementation checklists, JSON-LD schema templates, E-E-A-T signal guidance, AI citation optimization patterns, content architecture blueprints, and the SEO & Value scoring rubric for content-critique.

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Routing Table

Load only the file(s) needed for the current task. Never load all 7 at once.

Task signal	Load
Page metadata, Open Graph, canonical tags, hreflang, sitemaps, robots.txt, crawl budget, Core Web Vitals thresholds, AI crawler directives	references/technical-seo.md
JSON-LD schema markup, Article/FAQ/HowTo/Organization/Product/Breadcrumb/Person/Event structured data, rich results validation	references/structured-data.md
E-E-A-T, author schema, trust signals, Quality Rater Guidelines, expertise/authority implementation, YMYL topics	references/eeat-principles.md
Featured snippets, PAA boxes, voice search, knowledge panels, position zero, extraction zones, AI Overviews, zero-click metrics	references/aeo-optimization.md
AI citation optimization, ChatGPT/Perplexity/Claude/Gemini visibility, entity authority, BLUF writing, GEO measurement, AI crawler access decisions	references/geo-optimization.md
Pillar/cluster architecture, internal linking strategy, topical authority, content silos, freshness signals, URL structure	references/content-architecture.md
Scoring content-critique dimension 5 (SEO & Value), quick pre-publish checklist, severity mapping	references/integration-checklist.md
Content production standard: BLUF writing, extraction zones, question headings, quantitative claims, E-E-A-T, FAQ format, GEO platform rules, internal linking, content length by intent	references/content-guidelines.md
Website implementation: title/meta templates, Open Graph, Twitter Cards, canonical, hreflang, sitemap, robots.txt, all JSON-LD schemas (Article/FAQ/HowTo/Organization/Person/Breadcrumb/Product/Event), Core Web Vitals thresholds, URL structure, pre-launch checklist, analytics & GTM/GA4 default install	references/website-metadata-spec.md

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Integration Points

Skills that should cross-reference this knowledge base:

• content-critique dimension 5 (SEO & Value): load references/integration-checklist.md when content type is blog/landing/docs and deep SEO audit is requested
• content-strategy Content Brief Template: load references/content-architecture.md when building pillar strategy; references/eeat-principles.md when brief requires author credentialing
• content-creator with type=blog or type=landing: load references/aeo-optimization.md for extraction zone structure; references/geo-optimization.md for BLUF writing patterns
• pipeline-seo-geo-aeo (standalone audit): loads matching reference files per stage

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Loading Protocol

1. Check the routing table above for your current task signal
2. Load only the matching reference file(s) — typically 1-2 files per task
3. If the task spans multiple areas (e.g., launching a blog that needs schema + pillar structure + AI citation optimization), load the 2-3 relevant files
4. Cite which reference file(s) you loaded in your output

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Vietnamese SEO

For Vietnamese-market SEO, load skills/vietnamese-language/references/seo-content-marketing.md — covers co dau vs khong dau keyword split, CocCoc optimization (~30% VN browser share), regional vocabulary keyword splitting (Northern vs Southern), and Vietnamese meta description conventions.