User Research

Generate decision-relevant evidence while respecting participants.

1. Define the decision, research question, participants, inclusion/exclusion criteria, method, sample rationale, and success signal.
2. Design neutral prompts and tasks that do not lead participants toward the desired answer.
3. State consent, recording, incentive, data retention, and sensitive-topic boundaries before collection.
4. Use an interview/test guide with observation prompts, follow-ups, and a consistent note structure.
5. Separate what participants said, what they did, and the researcher’s interpretation.

Do not claim statistical representativeness from small qualitative samples, collect sensitive data without explicit scope, or contact participants/send research externally without permission.